By Jill Blair January 11, 2011 Thanks to TWI, I was referred to and just finished reading Malcom Gladwell’s article Small Change: why the revolution will not be tweeted, (New Yorker, October 2, 2010). The article resonated with me. I wondered if the echo was generational – me being my age and he being his,…
by Pia Infante January 4, 2011 It is a crisp new year, as evidenced by this first TWI blog post since April 2010. As you may guess, we at The Whitman Institute have resolved to post weekly on our blog. Ta da! I am the lucky draw for week one. As I anguished (for several…
By John Esterle Continuing the story telling theme from my last post…. Free Range Thinking is a monthly newsletter written by Andy Goodman for “public interest communicators who want to reach more people with impact.” In this December article he cites intriguing research that explores the persuasive power of stories vs data. In this contest,…